Exhibition stand - Family Distillery Hooghoudt

The distillery is turning the tide and does away with the old-fashioned image of jenever through a new house style and four new brews. For the promotion of their "Genevers" series, we let punk subculture speak out in the old pub.

The client wanted to have the interior of the exhibition stand painted as if a couple of punk teenagers were on a rampage. Nothing was painted inside the lines; patterns overlap the entire bar; photo frames are part of the typography and the bar stools were completely overhauled. The HoogHOUDT fire burns softly in the fireplace and the brewer's golden fingerprint can be found on the edge of the bar. This whole experience took place at BarConventBerlin in Berlin.

We'd love to give you a look behind the scenes, watch the vlog at the bottom of this page.

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